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Mariah Idrissi, a 23-year-old Muslim women who has become the first hijab-wearing model in an H&M campaign. She is from Pakistan and Moroccan heritage and based in London. In London, she runs Henna Salon and she appeared in the video with the permission of her parents. In High Street's video, she was seen wearing a checkered hijab and sunglasses to promote it's Close the Loop recycling initiative.
H&M is the second biggest global retailer itself called Mariah to be a star in the video.
She told to Fusion: 'It always feels like women who wear hijab are ignored when it comes to fashion... so it’s amazing that a brand that is big has recognised the way we wear hijab.'
Her Instagram account has more than 3,400 followers where she keep posting her images in hijab turban. She posted a quote on Instagram which says : 'Hijab includes the way a person walks, talks, looks and thinks. 'All of it should be done modestly and applies to both men and women.'
In her salon, she offers Henna tattoos and special Halal nail-paint.