Share this post

user icon

Live

People Reading

This story now

This Lingerie Company Is Fighting Against Unrealistic Body Images With This Amazing Ad

Victoria's Secret has always caught the eyes and hearts of men and women. Thanks to their marketing and promotions team, they have built a respect and trust that is unmatched by anyone.

But even the best of people and teams make mistakes and sometimes the mistakes turn nasty and bring down everything one has built.

This is what happened in this Victoria Secret's marketing campaign.

This Lingerie Company Is Fighting Against Unrealistic Body Images With This Amazing Ad

This Lingerie Company Is Fighting Against Unrealistic Body Images With This Amazing Ad

754 396
  in People

Victoria's Secret launched The Perfect Body campaign

Victoria's Secret launched The Perfect Body campaign

Showcasing their angel models in their new series of lingerie donned over a Perfect Body.

Additional advertisements backed their statement

Additional advertisements backed their statement

With their slim, fit and conditioned bodies, these models represented the idea of Victoria Secret and was what led to a disastrous conflict.

Most women found the idea offensive

Most women found the idea offensive

The way women were portrayed and represented and how a whole world of womanhood was ignored and possibly down looked upon was more than one should do.

And thus the real body campaign started

And thus the real body campaign started

And flooded the internet with images of women in lingerie with varied body types and physical characteristics.

Curvy Kate, a UK based company took the reigns

Curvy Kate, a UK based company took the reigns

And launched a series of images showing women with varied physical characteristics in their own series of product that served every Body.

And many others followed the lead

And many others followed the lead

And the whole market just turned against VS and their ideals. Sales went down tremendously and many other lingerie designers and manufacturers made huge profits.

Although they did try to take back control

Although they did try to take back control

Still the damage was done and the long made trust and appreciation for the brand was taken down in many eyes. Since VS has taken things back but still they are under pressure to manufacture lingerie in other sizes just as they said.

Loved this? Spread it out then

comments Comment ()

Post as @guest useror
clear

clear
arrow_back

redo Pooja query_builder {{childComment.timeAgo}}

clear

clear
arrow_back

Be the first to comment on this story.

Report

close

Select you are Reporting

expand_more
  • +2351 Active user
Post as @guest useror

NSFW Content Ahead

To access this content, confirm your age by signing up.