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IN People ON 16 Sep, 2015
Victoria's Secret has always caught the eyes and hearts of men and women. Thanks to their marketing and promotions team, they have built a respect and trust that is unmatched by anyone.
But even the best of people and teams make mistakes and sometimes the mistakes turn nasty and bring down everything one has built.
This is what happened in this Victoria Secret's marketing campaign.
Showcasing their angel models in their new series of lingerie donned over a Perfect Body.
With their slim, fit and conditioned bodies, these models represented the idea of Victoria Secret and was what led to a disastrous conflict.
The way women were portrayed and represented and how a whole world of womanhood was ignored and possibly down looked upon was more than one should do.
And flooded the internet with images of women in lingerie with varied body types and physical characteristics.
And launched a series of images showing women with varied physical characteristics in their own series of product that served every Body.
And the whole market just turned against VS and their ideals. Sales went down tremendously and many other lingerie designers and manufacturers made huge profits.