You think the perfume advertisements these days which ‘promise’ that applying that particular XYZ spray will make even the hottest of girls walking 10 km away from you fall in ‘lust’ with you? Here’s some absolutely devious vintage crap which will make those spray ads seem innocent.
Cigarettes were sold back in the days using all sorts of emotional and scientific manipulations, and I wonder how those ideas actually worked! Check these hugger-mugger advertisements from the 19th century out and consider yourself blessed to be born in this generation!
Advertisements said that smoking would "not affect the nervous system" and that it would calm nerves.
And yes, they made eating food way more enjoyable too. The Federal Trade Commission finally prohibited the bizarre digestive advertisements in 1951, 12 years after the last advertisement of the cigarettes ran.
Now by showing an Army veteran smoke while in a hospital bed, the tobacco industry desperately wanted to prove that puffing on is a health-improver. Sigh.
Even if it gives you Lung cancer.
But the truth was, Kent cigarettes had horrible filters which were actually lined with asbestos. Not to mention, filters didn't help much with safety.
Less tar and nicotine delivered to the smoker was the 'quality' of light cigarettes, which eventually increased the sales. But deeper and more drags resulted in the same intake of tar as before.
Philip Morris had a clever idea to introduce cigarettes particularly in women, back in 1968.
So kids were used as a strong tool to advertise that taking a drag on in front of kids is totally fine and that will not affect their health or future. In fact 'Father's Day' was promoted heavily by the tobacco companies, saying it's absolutely fine to smoke in front of kids.