A woman hid a camera in her bra and wandered around Paris for the whole day. She caught people who stared at her breast. It seems weird and awkward. But, it was for a good cause. This quick and subtle trick was the effort to create the awareness for Breast Cancer. The experiment was named a ' Bra Cam' , and the camera caught 37 people staring at her breast in a day. At the end of the day, the experiment revealed that people observe women' s breast a lot, and it' s time that you pay some more attention towards it too. Nestle sponsored the video project to promote women' s fitness and health through ' Breast Cancer Awareness.'