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A woman hid a camera in her bra and wandered around Paris for the whole day. She caught people who stared at her breast. It seems weird and awkward. But, it was for a good cause. This quick and subtle trick was the effort to create the awareness for Breast Cancer. The experiment was named a 'Bra Cam', and the camera caught 37 people staring at her breast in a day.
At the end of the day, the experiment revealed that people observe women's breast a lot, and it's time that you pay some more attention towards it too. Nestle sponsored the video project to promote women's fitness and health through 'Breast Cancer Awareness.'