"Pyaare Shah Rukh Khan ji, shayad aap na jaante ho, aap or aapke baad aaye bohot se mashhoor actoro se camere ke saame vigyapan karwane wali, gorepan or ghubsurati ka vyapar karne wali companiyaan crore ladkiyon or ladko ke self-confidence, aatmasamman par gehra aagat kar rahi hain..."
These words of epic storyteller Neelesh Misra who wrote an open letter to Shah Rukh Khan will hit you hard as it did to me. In the letter, he talked to one of the most influential celebrities of our country about how they are somewhere crushing the self-esteem and confidence of more than a crore young minds.
Before you see the heart touching video shared by Neelesh Misra, I would like to draw your attention towards the wrong these cosmetic advertisements are doing with you and me.
We live in a society where we say that talking about complexion is racist and being racist is no less than a crime. But let me ask a question to all of you, have you never made an individual feel 'unusual' because of their complexion?
Earlier, the joke of complexion was limited to sarcasm between cousins and friends. But, it soon became a drawback of society. To this, various cosmetic companies took the initiative by firstly making people feel like a loser and then giving them a solution.
*Wow! Well, that's business*
The cosmetic products magically appeared as a solution for women who believe that their body colour decides their destiny. Women started spending half of their income on beauty products. Why? Because LOOKING GOOD IS IMPORTANT.
What do you think these cosmetic advertisements do? The question is not whether they improve the skin or not. It is that before upgrading the skin, they first degrade one's self-confidence.
"Sawalepan se pareshan?"
This is how all it began, but again, why do they plant the thought that one must be worried about their dark complexion.
Studies claim that the prolonged usage of cosmetics can not only cause irreparable damage to the skin but also lead to the development of chronic illnesses such as cancer and asthma.
We know that the products we are using are harmful, we just cannot give up. You know why? Because LOOKING GOOD IS NECESSARY.
What they say and what they do, become a trend in no time. They give their voices to something, but it is sad that the endorsements they do, come with a lot of side effects too.
What is your say on this? Share your views in the comment section.
And if you believe more issues must be addressed, do write to me at firstname.lastname@example.org.