Once upon a time, there was an Indian kid who lived in a small city named Jabalpur. His baba (father) was a columnist for a newspaper and a big time fan of comics. Like father, like son, he grew up reading all the famous Indian comics of those time, Chacha Choudhary, Billoo to Tin Tin to Asterix. When this kid, Rajeev, was around ten years old, he tore the middle page of his notebook and created a small comic by doodling and writing over it. His class teacher loved his work and read aloud his words in front of the whole class. It wasn't less than a superhero moment for our comics hero, Rajeev.
As time passed by, Mathematics and Science became Rajeev's favourite subject, and he cleared IIT-JEE in the year 2007 and went on to join IIT-Roorkee. After graduation, he joined an e-commerce website, Flipkart, and then went on to become Xiaomi's business development manager in the year 2015, but post that came an unexpected turn in his life that is proving to be a blessing for the entire nation.
What was it? Well, Read on!
How did an average employee at Flipkart become the proud founder of a startup that could give fierce competition to Marvel and DC comics?
Well, while the 28-year-old Rajeev was still at Flipkart, he thought of giving writing a try, and created a Facebook page 'Get Corporated'. His posts on the page went viral and gathered more than 15,000 likes in the first year.
In an exclusive interview with WittyFeed, Rajeev shares:
"I then [after the success of FB page] thought, why not to write a complete script and that's how the novel - 'Get Corporated before you get fired!' came into being. I approached multiple publishers and eventually landed with a Mumbai-based publisher. The book did well, and we sold thousands of copies in a year."
We asked Rajeev what did inspire him to leave a well-settled job and choose the life of an entrepreneur? To which he replied:
"When I authored the novel - "Get Corporated before you get fired!" A lot of readers of the book wrote back to me on mail saying that, "Rajeev, why don't you write this in a comic strip fashion like Dilbert. At least, then I could have pasted the snippets on our work-desks." - Rajeev, Founder of TBS Planet Comics.
Rajeev, who belongs to a family where literature is valued and respected gave this idea a thought and realized that comics book industry is already at the edge of extinction in India and after Pran Ji's death, not many comic books have come out from Diamond Comics. He thought a lot of comics publishing house have already shut their publication, and it's the best time to revive this industry.
When Rajeev founded TBS Planet Comics, he was already working on the two comics story. The second script he was writing was about a detective Ved, brought up by a magician, who uses his wit and science to solve cases.
The story was ready, but then Rajeev felt the need of people who could draw comic art, and he later found one of his school friends at IIT Bombay who agreed. And that's how Ved was launched on Amazon, and it became #1 Bestseller in comics category within 15 days.
TBS Planet signed two big deals; the first one was with the Balaji Telefilms for creating a comics of their film, A Flying Jatt. The second agreement came from Ajay Devgn Films to create a comics of their movie, Shivaay, which was then later launched at the Comic-Con event, Mumbai.
The press burst with questions about the comics, and that's when TBS Planet Comics saw its first most prominent media exposure.
And while talking about his entrepreneurial journey, Rajeev shares, "There isn't a better feeling to do what you love and love what you do. I am truly enjoying the experience. There are so many wonderful people and companies I have met on this journey that I possibly would have never been able to meet during my corporate stint. There are so many learnings, life-lessons, and self-discoveries that have happened that I will cherish forever."
"Our team is working hard to create comics around augmented reality, and we will also be introducing our e-reading mobile app."
At last, he drops his message for the youth stating:
"A lot of artists get into the trap of perfecting the piece before the launch. Problem is art is always perfect and never perfect - at the same time. It is very subjective. Some people will always love, and some people will always hate. Don't fall into the trap of perfecting everything. Perfection is a process. Get your first piece out, see its performance, improve and iterate."