Filmmakers are more scared of an online leak or piracy than their movie not doing well at the box office.
India's film industry might be the largest in the world, but piracy industry earns way more. According to a 2016 report, Indian film industry earned 2 million dollars from legitimate sources like theatres, home video, and TV releases, while the piracy industry earned around 2.7 billion dollars.
Rohit Shetty's Golmaal Again, one of the biggest blockbusters of the year, broke all records by becoming one of the most downloaded films of the year. The movie was leaked within hours of its release and was one of the most searched films on torrent.
Even Vidya Balan's Tumhari Sulu was available online the day it hit screens. And not to forget some other hits of the year Dangal and Baahubali were also available online.
The leaked version of Great Grand Masti had a censor board watermark on it. Thus implying that it was created from the sample copy sent to producers of Central Board of Film Certification (CBFC) for review. Vivek had immediately informed the then Information and Broadcast Minister Rajyavardhan Singh Rathore who asked him to fly down to Delhi.
Various meetings were organised and two laws were passed: 'John Doe orders' under which the police arrested the people responsible, even though there was no specific pirate named and an order in an 'intermediary suit' according to which all Internet Service Providers were asked to ensure that the film was not supplied using their networks.
Action is important within 24 hours because piracy, like cancer, spreads fast and keeps multiplying - Vivek Oberoi
Dishoom was released right after Udta Punjab and Great Grand Masti, both of which were leaked online. The makers of the film had approached the court even before the release of the film. They had obtained a John Doe order from Bombay High Court that directs any internet service provider to ban any illegal release of the content from the film.
Piracy is hurting our industry as a whole. People will always watch movies; piracy is giving them an alternative way of watching it on their phone. Maybe mobile service providers can ban illegal downloads automatically. I just feel we have to come together - Varun Dhawan
Madhur Bhandarkar's Indu Sarkar was available online for viewers even before its release. Pirated links were also shared on various social media platforms.
My concern is not just about before the release, my contention is also that if a movie is releasing on Friday, on Saturday on the corner of the road, someone is sending DVD for Rs 50. I really want the central and the state government to have stringent laws against this which is eating up the revenue - Madhur Bhandarkar
Rajeev Khandelwal who has worked in varied parts of the world blames illiteracy for piracy. He says that filmmakers now fear to invest in movies because an online leak affects box office collection.
Piracy is here because of illiteracy, people here don't know what they are doing. Piracy means you are killing an industry, just the way you are not paying taxes and stealing it away from our government - Rajeev Khandelwal
When Imtiaz Ali was shooting for the film, Jab Harry Met Sejal, starring Shah Rukh Khan and Anushka Sharma, exclusive footage from the film was leaked online.
The audience who indulge in piracy also does not realise how it is hurting the actors, directors, movie makers. They should really think about it. It is very harmful for the film industry - Imtiaz Ali
Director Nishikant Kamat was very anxious before the release of his film Madaari that starred Irrfan Khan and Jimmy Shergill. Thankfully the film did not leak online, but the director and the cast expressed their concerns on the same.
Piracy is a bigger threat than Hollywood, the way it is leaking online. I wish all the film industries of different regions can come together and ask the government that we need to stop it - Irrfan Khan