November is here, a month famous for its well-known trend called 'No-Shave November'. It is a trend that asks the participants to put down their razor for 30 days. Most of the people you know must be following this, right?
But how many of you know the real motive behind this trend? Actually, this step is dedicated to spreading awareness regarding cancer and raising funds to support cancer prevention, for its research and education. Various NGO's and Indian celebrities have come together with such numerous cool trends on social media to assemble the mass for a cause that in the end could help the society grow.
There are various creative and innovatively executed campaigns, driven for a change to create a meaningful impact on the society. Some of them are listed below. So c'mon, let's have a look.
No-Shave November is a month-long journey during which participants forgo shaving and grooming in order to evoke conversation and raise cancer awareness. The goal of 'No-Shave November' is to grow awareness by embracing our hair, which many cancer patients lose, and letting it grow wild and free.
The rules of 'No-Shave November' are simple, put down your razor for 30 days and donate your monthly hair-maintenance expenses to the cause. According to the No-Shave November Organisation, No-Shave November has been a tradition for many years, but it wasn't until the fall of 2009 that members of the Chicagoland Hill family decided to use it as a means to raise money for charity. It was a project that held special meaning to the eight Hill children after their father, Matthew Hill, passed away from colon cancer in November 2007.
Men Against Rape and Discrimination or MARD/M.A.R.D is a 2013 social campaign launched by Bollywood film director and actor Farhan Akhtar. The campaign aims to raise social awareness against rape and discrimination of women.
From its launch, the campaign became a topic of discussion on several social networking sites and has received positive feedback from Bollywood actors like Shah Rukh Khan, Priyanka Chopra, Arjun Rampal, and Hrithik Roshan.
Akhtar conceived MARD after an incident in August 2012. Pallavi Purkayastha, a Mumbai lawyer, was brutally murdered by her watchman for fighting for her dignity because he tried to sexually assault her.
In an interview, Akhtar stated that he wanted to bring the campaign to education institutions, such as schools and colleges, "to drive home the message that women need to be respected."
Mahindra & Mahindra initiated a massive digitally-driven crowd-funding campaign to help improve the lives of our farmers, in partnership with digital agency Flying Cursor Interactive. Named #SeedTheRise, the initiative got donations pouring in through digital amounting to INR 1 crore; this was matched by Mahindra with another INR 1 crore to add up to INR 2 crore for our farmers.
A fundraising appeal film featuring actor Nawazuddin Siddiqui, himself a farmer's son formed the core of the campaign, leading to a donation website. According to the sources, the initiative also tied up with food bloggers and chefs across India who needed to create a dish in homage to the farmers and live-tweet their preparation.
Ranveer Singh, one of India's current favourite actor lent his magic to a noble cause campaign by Ching's Secret. According to the sources, the premium Hakka Chinese brand walked the talk through its mission 'India Ke Hunger Ki Bajao!' in partnership with Akshaya Patra, a not-for-profit organization that runs the world's largest mid-day meal programme. Ranveer, the brand ambassador spread the central message of the campaign, 'it takes only Rs 750 to feed a child for a whole year'.
A digital film featured the actor having a good time with school kids, while they figured out what all can be bought with Rs.750 in these times. The cause campaign helped Ching's Secret lend an actionable voice to its tagline, 'Hunger Ki Bajao!'.
Actor Akshay Kumar, who is known for his fitness, was roped in as the ambassador of 'Jaan Bachao' health campaign in 2016. Directed by Rajkumar Hirani, the campaign is a unique initiative by the foundation and MCGM. According to Indian Express, the campaign followed the 'TB Harega Desh Jeetega' campaign with Bill Milanda Gates Foundation, featuring megastar, Amitabh Bachchan.
Hirani, best-known for directing award-winning films like 'Lage Raho Munna Bhai', '3 Idiots' and 'PK', was elated when the idea came to him. "It is a great move and I am glad we have a face like Akshay for the same. I enjoyed the making as much as I wish we change mindsets with this video," Hirani said.
CricHQ, one of the world's largest digital cricketing platform had launched a Twitter campaign meant to mobilize funding for Maharashtra drought victims. The idea was to channelize the Twitter users' passion for cricket into social good, through a 'Digital Donation Box'.
The hashtag #ICareISupport was coined for cricket fans to demonstrate their support for society, just as they use Twitter to voice their support for cricket. For every unique tweet with the hashtag #ICareISupport, CricHQ would donate Re.1 to 'The Naam Foundation', an NGO founded by Bollywood actor Nana Patekar and Marathi filmmaker, Makarand Anaspure, for their work in drought relief.
Bollywood crime drama, Ittefaq is an upcoming Indian thriller, directed by Abhay Chopra and produced by Red Chillies Entertainment and Dharma Productions. While the fans are already excited for the release, Bollywood celebs are increasing the hype around the film by supporting its new marketing strategy #SayNoToSpoilers. They are posting videos on Twitter and Instagram to support this.
The upcoming Indian thriller is inspired by the 1969 film of the same name. Yash Chopra had directed the original. The film will star Sidharth Malhotra, Akshaye Khanna and Sonakshi Sinha in lead roles.
It is great to witness various Indian celebs who have participated in a cause-related campaign.
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