Advertisements have been like our best friends. We see them almost everywhere. Be it while watching TV, on hoardings, and banners on roads or events. Sometimes we catch a glimpse of our favourite celebrity alongside and get nostalgic too. But, have you ever wondered about the criteria on which stars select these ads?
Amidst all sorts of people in the industry, there are a few celebrities who don't consider money and fame as their only concern in the showbiz. Instead, for them spreading a correct message that doesn't create a wrong impact on millions of fans is their utmost priority.
Take a look at some of the big names of Bollywood who refused high paying endorsements.
According to an article in The Economic Times, this megastar refused to endorse Pepsi after having a long association of eight years with the brand because a Jaipur girl called it poison. Furthermore, the actor added that, "This impression is on the mind of the people... So I stopped endorsing Pepsi."
Aamir is probably the only Khan who is not endorsing any brands. Sources close to the actor have revealed that he wishes to support social causes only.
Currently, Virat is the only cricketer who is so active in brand endorsement sphere but resources like Advertising Age state that, he recently broke ties with Pepsi because he isn't keen on endorsing brands he doesn't use anymore.
As stated by NDTV, from refusing to endorse alcohol brands to rejecting fairness products, Hashmi has taken a stand against promoting dubious products more than once.
Kareena had put her foot down when she was asked to promote a chicken brand because the actress is a vegetarian herself. Kareena at the HT Leadership Summit stated that "I will not endorse non-vegetarian products like McDonald's or Burger King. I won't endorse alcohol or tobacco. This is the policy I always follow because if I don't relate to such things, I should not advocate them either,"
The actress turned down a tomato ketchup brand endorsement because of her weird phobia of tomatoes.
According to Mumbai Mirror, Ranbir is a part of the anti-fairness cream squad and has vowed not to endorse fairness cream brands because they support and encourage racism.
Akshay is extremely passionate about fitness and health. He turned down a lucrative deal to promote Pan Masala because the actor had personal convictions. "It is not a question of money, it's about my values. I can't endorse anything that I can't let my children use. I can't endorse a pan masala or a gutkha even if they promise me the moon," says Akshay.
If you feel that these celebrities are promoting a good cause, then share this story and support them.
You can also write back to me and share your views about the story at email@example.com