"People who say they don't have time to read simply don't want to."― Julie Rugg, A Book Addict's Treasury.
Who doesn't like to read books? Each book encloses a treasure so valuable in itself, that those who reach out to it cherish it forever. But in today's day and age, where rush and competition is the need of the hour, we can hardly find time to take care of ourselves, let alone grab a book start diving deep in its beautiful abyss.
But those who love books don't need to find time out of their busy schedule to follow their passion. They make time for what they love and always keep one with them for any chance they get.
Reading books has its own merits, and Penguin Random House India decided to make it known to the denizen of Delhi. On their 30th Anniversary, they commenced an amazing initiative to bring books and Delhi people closer.
What is it? Let's dive in, and find out!
On the occasion of Penguin Random House India's 30th Anniversary, book lovers traveling by the Delhi Metro this week were in for a surprise as they got a chance to pick a book from different metro stations. Penguin Random House India and the Books on The Delhi Metro collaborated to dedicate this week to the joy of reading and offered readers a chance to grab a copy of Penguin 30, special edition books by the publisher.
They provided Books on the Delhi Metro with the anniversary special editions, Penguin 30, ready to be shared with the amazing public. And they received amazing responses.
Books On The Delhi Metro is a not-for-profit initiative aimed at promoting reading while commuting. The initiative functions as a public library, but on wheels. As a part of a global organization, Books on the Move Global, the initiative aims to bring everyone closer to the joy of reading and sharing.
Dedicating their 30th Anniversary to promote reading, the publisher along with Books on the Delhi Metro, placed the books across different metro stations for people to pick and read. The beauty of the activity, kick-started on August 7 laid in the color coordination of the special edition books with different metro lines on the Delhi Metro.
Books done up in a violet color palette were placed on the violet metro line, followed by green covers on the green line, yellow covers on the yellow line, blue covers on the blue line, and concluded on the red line on August 11.
The special edition Penguin 30 titles is an alluring selection of India's most brilliant and visionary writing in the English language published over the last 30 years. The beauty of these titles lie not just in the text, but the distinctive cover design is done up in a sumptuous color palette to brighten up any bookshelf.
The activity had generated a lot of interest among books lovers and the books were picked up instantaneously by readers sharing images of them holding the books across different metro stations on social media.
Since the focus was to essentially keep the reading chain going, books lovers would continue to circulate the books across stations once they're done reading giving others a chance to grab the copy.
So, if you found a stickered 'Book on the Metro' just waiting for you to have it, feel free to pick it up and take it home with you. But when you're done, be sure to put it back on the metro for someone else to enjoy.
What do you think about this awesome initiative? Share your thoughts in the comments. Share the story and you can reach out to me on firstname.lastname@example.org
(Note: The article is brought to you by Penguin Random House)