'Jab Harry Met Sejal' Trailer Launch Saw Anushka Sharma In An Unexpected Avatar

Shah Rukh was found missing from the stage.

'Jab Harry Met Sejal' Trailer Launch Saw Anushka Sharma In An Unexpected Avatar
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After buzzing the roads of New York with casual walks taken along with Virat Kohli, Anushka Sharma is back to work. While the cricketer needed a quality break from his schedule of cricket matches, Anushka too was pretty busy with her film 'Jab Harry met Sejal' starring opposite Shah Rukh Khan.

Although it has been a week since Anushka holidayed with her beau, the glow of this love vacation is clearly visible in these pictures which are straight from the trailer launch event of the Imtiaz Ali film.

The much-awaited trailer of 'Jab Harry Met Sejal' was launched on July 21, in Mumbai and we have to say it was impressive. While not only the decoration was fantastic but also the repartee between the stars was quite funny and engaging. 

The actress of the film looked drop-dead gorgeous and had played a perfect host at the event. However, it was the revelations and insight into the film made by the stars that caught everybody's attention.

Anushka was at her Gujju best.

Anushka was at her Gujju best.

Since she gave the audience glimpses of her character from the movie as 'Sejal', by talking in Gujju accent.

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Talking about the CBFC cuts.

Talking about the CBFC cuts.

With respect to this, Imitiaz Ali said, "Jab Harry Met Sejal has got an U/A certificate and the CBFC has asked us for some minor changes in the audio, but there have been no visual cuts."


But isn't Shah Rukh missing from the pictures?

The actor Shah Rukh Khan joined the event across the screen while sitting across the seas.

The actor Shah Rukh Khan joined the event across the screen while sitting across the seas.

The male star of the movie 'Jab Harry Met Sejal' joined the stars from Los Angeles via video conferencing.

The conceptualisation of the movie.

The conceptualisation of the movie.

Regarding this, the director Imtiaz Ali explained, "My mother told me to make such a film that requires me to travel to a few exotic places and she would join me. So I told her, "It's simple, I'll make a film on a tour guide." But she told me that, "This wasn't enough, I needed to add something else to it."


To which Shah Rukh jumped in and joked, "I told Imtiaz that he should make this film because he had the blessing of his mother for this one. Otherwise, his other films weren't working."

Shah Rukh and Imtiaz were seen pulling Anushka's leg.

Shah Rukh and Imtiaz were seen pulling Anushka's leg.

Where the fun conversation between the stars involved them calling Anushka philosophical and a liar.

The crackling chemistry between the stars of the film was witnessed live.

The crackling chemistry between the stars of the film was witnessed live.

When Anushka and Shah Rukh indulged in a conversation as Sejal and Harry.

The story revolves around a Punjabi tour guide, Harry, and Gujarati girl, Sejal.

The story revolves around a Punjabi tour guide, Harry, and Gujarati girl, Sejal.

Harry aka Harinder Singh Nehra and Sejal Zaveri are on a hunt for Sejal's engagement ring, but eventually, they both fall in love.

However, the team's marketing strategies have been very innovative so far.

However, the team's marketing strategies have been very innovative so far.

'Jab Harry Met Sejal' team earlier established the characters of the film via mini trails intriguing the audience's interest. Also, the songs of the film were also launched in unique ways -- be it 'Radha' being launched amidst all the girls named Sejal in Ahmedabad, club crawling for 'Beech Beech Mein' or launching 'Butterfly' in the Punjabi vibes in Punjab.


The team of 'Jab Harry Met Sejal' has been opting for innovating marketing strategies to promote their film, thereby changing the marketing grammar of the film. The team earlier established the characters of the film via mini trails intriguing the audience's interest. The songs of the film were also launched in unique ways, be it 'Radha' being launched amidst Sejals in Ahmedabad, club crawling for 'Beech Beech Mein' or launching 'Butterfly' in the Punjabi vibes in Punjab.

The film is set to hit the cinemas on August 4.

Presented by Red Chillies Entertainment, the film 'Jab Harry Met Sejal' starrer Shah Rukh Khan and Anushka Sharma is directed by Imtiaz Ali and produced by Gauri Khan.