You know how our generation uses words like 'start-up' and college 'drop-out' as a trend and anybody to everybody is running after it?
Back in 2011, scenarios weren't very divergent and so, as a bunch of a few 17-year-olds, we also started our journey, with a Facebook page - Amazing Things in the World and trust me, we couldn't have guessed it in our wildest dreams that it would lead us here. All of us involved, have always wanted to do something out of the box but also something that would impact the people and the world around us. We wanted to amend lives, reorganize the society and most importantly reform India. Our first child was born on 10th May'10 and we named it Vatsana after the seven people who co-founded it. With ATW and Vatsana Technologies on the run, we discerned the need of an appropriate dais in the world of Content and that's how WittyFeed - Express and Explore Beautiful Stories was born. We started off as a listicle and charticle based content generating firm and boy! was it tough but equally amusing. From a team of a few 20 to now a family of more than 100, we've all come a long, long way in the last three years! We were now serving over 100 million netizens with a family and working force of just 120 and we had established ourselves as the fastest growing content company on the globe. Being one of the largest content players, worldwide, we thought now was the perfect time for a change.
"They always say time changes things, but you actually have to change them yourself. - Andy Warhol"
In the years that have passed by, apart from just sharing stories and unrolling virality with the world, we had given WittyFeed an indispensable element: Branding Values. By now, we were already in an irreversible process of helping big brands like Zee, Panasonic, Ebay, McDonalds, Tata Motors, Dunkin' Donuts, LakeLand, Dabur, ICICI, Durex and many more in reaching out to their adequate audience, marketing their products and showcasing their values. We'd seen it all, up till now, the ups, downs, good, bad and worse and we wanted to undergo a change. We were outgrowing ourself at a pace so swift that it was unmatchable. We needed to RE-BRAND. Our team worked on the re-branding campaign for over a quarter and with sheer precision and smart engineering we came up with WittyFeed - beyond stories. And guess what? You will be thrilled to know the full story and the reasons why we decided to take re-branding into consideration.
When you live, breathe and eat in an industry like ours, change is the only constant you can rely on. If we wouldn't transform, we wouldn't exist anymore.
Living in a world, so competitive and a country like India, we'd learned very quickly, in the last three years that if one could not adapt and adept, it would be really difficult and almost next to impossible to compete and succeed.
With 95% of our team members in the age group of 18-26, we as a family want nothing less than a revolution and are always after challenging the odds and testing our own limits. A step to rebrand was another improvisation and we hope we've accomplished it in ways that our users would like.
No matter how old we grow, three years or thirty, the people at WittyFeed will never cease being young. We are, wish to and will always be young in our hearts. Similar is what we want for WittyFeed.com, to be ever changing, ever new and ever fresh!
Focusing and revolving only around written stories were as a matter of fact restricting and confining us and we wanted more, of course. We wanted to course through the different waters of virality and stories were never enough for us. A desire to always do more flows in the company's blood and we excel in embracing it. This time we again chose to charter in the unexplored dimensions of the Internet era and re-invented ourselves as a company beyond stories.
We never measured success with the balance in our banks, success is something each one of us desires and trust me, if you work for it, it's not that far away or far-fetched a thought. The same idea runs in every brain of the WittyFeed family with the conviction to take the journey ahead and beyond stories.
We soon realised chasing infotainment wasn't everything and more precisely wasn't enough. It was time to widen the gaze and look beyond the horizons of explorations, expressions and stories. It was time to hit the world up, yet again like we did, three years back with the inception of WittyFeed!
We had now come way beyond words and stories. People around the globe were looking up to us and we had to do justice to not only them but also to our conscience. All that we wanted to share with the world could not be confined within the limits of listicles and charticles anymore. We wanted to move beyond. Beyond the generic and cliched ways of doing things, like everybody else! Ergo, we transformed into something unbelievable, something not replicated, and something never thought of - we transformed into WittyFeed, beyond stories.
"Ultimately, leadership is not about glorious crowning acts. It's about keeping your team focused on a goal and motivated to do their best to achieve it, especially when the stakes are high and the consequences really matter. It is about laying the groundwork for others' success, and then standing back and letting them shine." - Chris Hadfield
We as the leaders always believed in this philosophy stated by Chris Hadfield and keeping this and all the aforementioned points in mind, we chose June 28, 2017, as the day to relaunch WittyFeed. Rebrand it in a manner the world never experienced before, moving ahead beyond the change seen from the outside and give the world a new perspective. Not from a keyhole, but giving them the means to explore all the dark holes of the universe.