For some people, the thought of spending even a few hours away from the important communication tool is a daunting thought.
Messaging apps such as Facebook Messenger, WhatsApp, WeChat, Line and Vine are part of people's everyday life these days. There are hundreds of apps out there all over the world, yet some have become global a phenomenon.
WhatsApp is the most popular of all messaging apps and has been for a few years now. Comparing it to some of the other apps out there, it is simple. Although it has great usability, it doesn't do a lot more than some of the earliest messaging apps could do. It sends text, video, audio and images to your phone's contact free, and can even connect with people all over the globe. Yet there is something about it that people love.
When compared to messaging apps like WeChat for example, which allows its users to perform a huge range of tasks and services, WhatsApp is almost basic. WeChat lets its users, send money to other, shop and pay for goods, book appointments, find friends and a lot more.
Some people would argue that WhatsApp's simplicity is its strength. A low data app is perfect for reaching more distant markets that may not have much accessibility to mobile data. Other reasons for its success are:
● It is easy to use and has a free registration and login process.
● There is no need for a password. WhatsApp is still considered a safe app, thanks to its encryption service.
● It is available on all mobile platforms.
● It offers a wide range of free emojis and GIFs to make messaging more fun.
The fact that this app is so popular suggests that less actually is more sometimes. If people don't feel like they need a huge range of additional features, then they can go for something that meets their needs.
(Content provided by Colin Cieloha. Colin is an American author and content marketer at Skilled.co)