Reliance Jio announced the Summer Surprise offer on March 31st and we were all enjoying the advertisements everywhere until today that they decided to take it back.
It turns out TRAI (Telecom Regulatory Authority of India) advised Reliance Jio to take a step back from the summer rainbow offer and withdraw the 3 months complimentary benefits.
The statement posted online said, "Jio accepts this decision. Jio is in the process of fully complying with the regulator's advice, and will be withdrawing the three months complimentary benefits of Jio Summer Surprise as soon as operationally feasible, over the next few days."
Well, we heard that the company had also extended the deadline to buy Jio's Rs. 303 and other plans till April 15.
That definitely makes it one of the most successful customer privilege programmes almost anywhere in the world.
What's your say?