Bringing The Hottest Fashion Destination: The Overnight Success Story Of That1Too

Trust me! This isn't just another online fashion store. 

Bringing The Hottest Fashion Destination: The Overnight Success Story Of That1Too
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Let's agree that shopping online is a mood setter. And every time that you go online you have those trending websites that make your heart ogle a little and you end up turning that laptop screen off because there is a lot online and you just don't seem to find the right fix. 

I had a similar experience recently but this website made my heart settle for a lot of fancy things. That1Too is an online platform that has a wide range of products from clothes to accessories. Not just this, they are an umbrella to all the boutiques that are trying to make their place in the industry.

What else can be perfect but to have a one stop destination to buy products that look classy and are priced pretty cheap? Let's dive into the story of how the idea came into being.  

Aruna & Gopika, the heads behind That1Too started a revolution with the website. 

Aruna & Gopika, the heads behind That1Too started a revolution with the website. 

Let's call them trendsetters!

Here is all that they have to say about their dream.

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How did the idea come to their mind?

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It started off with a basic aim to bring affordable fashion to all enthusiasts and later drifted over to house a lot of local boutiques to showcase their collection and let fashion savvy's work their way out to buy a dress.

That1Too.com has become India's first fashion network of Independent Boutiques and is already receiving a good response online.

The founders: 

The founders: 

Aruna heads the RITZ Media Group with RITZ Magazine, South Scope Magazine, RITZ Business (to be launched soon) and That1too under the umbrella. She is one of South India's most influential businesswomen and spearheads the marketing for That1Too. Aruna is considered one of South India's most fashionable businesswomen. Gopika, a Director at UCAL Group, an automotive manufacturing group in India, is the founder and CTO of That1Too.com. She spearheads the technology for That1Too and the curation of the best brands for the website.

The purpose behind: 

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They not only aim at speeding up their sell but look forward to ensuring people can buy expensive boutique created products at a reasonable price. Not just this, they want to create a walk in for boutiques that are still finding a way to outcast their talent to a bigger audience. 

What is it about? 

What is it about? 

ThatIToo is India's first online shopping site to bring you a collection from independent boutiques. You can shop unique fashion from stores across India for designer dresses, ethnic wear, men's wear and accessories. It brings together the best fashion together at one place. 

Biggest motivation: 

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They say it takes two to Cooperate. Likeways can be said about the sisters. They straddle different fields yet make it work every time. They said,"Doing something new every time is exciting. It fills you up. Knowing that you have a purpose daily gives you endorphins and an access of it lets you work hard." 

Future plans: 

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Apart from bringing in more affordable and exciting fashion to a young audience, they wish to establish more offline stores throughout the country. They have started out from Coimbatore and will soon be informing you about their next projects. 

For more updates, visit them on RITZ Magazine: your daily fix of fashion, food and uber life.