Advertising is a huge part of marketing, and marketing plays a huge role in determining whether or not a product will be a success. Many good quality products have been known to fail because of insufficient or bad advertising. Advertising lets people know about your product and creates an interest in them to use it.
Good advertising also lets the people know what they can expect from their product. And so, the larger the audience the ads can reach, the better. Because of the same thought, the Super Bowl is seen as a great platform to advertise. But when you advertise on such a huge platform, you also run the risk of blowing up your reputation by showcasing an ad that rubs off the audience is a wrong way.
That's what happened with these advertisers, who created the worst, most disastrous Super Bowl commercials of all time! Check it out.
GoDaddy wanted to do something that would catch people's attention. And so, they went with this liplock which essentially looked so awkward that it made the people uncomfortable. So they did catch people's attention but in a negative sort of way.
Rule zero in advertising says that using bad ethnic stereotypes is a formula for disaster. But Salegenie's marketing team seemed to have thrown away the book when they made this ad, that too for the year's biggest audience. As is obvious, they received a huge backlash and eventually apologized.
The idea was to reduce the struggles of an ancient culture. But as anyone can tell, it was a bad idea to begin with. So obviously, the ad led to quite a disaster.
To call your commercial the worst commercial on the offset does sound like a good idea, and it is, unless you end up actually making the worst commercial. Then it's just plain, sad irony!
Apple's '1984' ad was one of the most iconic ads of all times. But the sequel to it, which is this one, was just as bad. They should have been more careful with making the sequel.
To use a footage of a dead, beloved celebrity to endorse your product is as dangerous as playing with fire. But Dirt Devil acted more like a daredevil with this ad which cost them a lot of their reputation.
They tried to fuse together modern-day dancing with 80s' nostalgia, but what they ended up with was nothing more than a disaster and mess of creative thought. It was basically all style and no substance.
It was a lighthearted take on unemployment and the depression that it leads to. Oh, and also, suicide! A lighthearted take on something this serious was definitely going to be a bad idea, but apparently, no one at GM thought so!