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India's Royal Enfield Beats Harley Davidson's Sales! A Complete Comparison

India's Royal Enfield Beats Harley Davidson's Sales! A Complete Comparison
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Planning to get a luxury bike? I am sure you must be confused between the two of the most popular bike brands, Royal Enfield and Harley Davidson.

People across the world know about Harley Davidson, and those from the Old World know about the Royal Enfield. But, the most passionate bikers across the world undoubtedly know about both of them.

The world changes every second, every minute, so does the bike market. With its global sales surpassing Harley-Davidson, Royal Enfield is back with a bang to rule the world motorcycle market. Royal Enfield (RE), the British bike maker owned by Chennai-based company Eicher Motors, sold over 3 lakh bikes in 2014, overtaking Harley's global sales of 2.67 lakh units.

Royal Enfield is the name under which the Enfield Cycle Company manufactured motorcycles, bicycles, lawnmowers and stationary engines. With their motto "Made like a gun, goes like a bullet" RE, has come a long way from being the near-bankrupt maker of the iconic Bullet motorcycle to holding a high position in the bike market in last ten years.

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The Battle Of Bikes!

The Battle Of Bikes!

The iconic American heavyweight motorcycle culture was defined by Harley Davidson, but India had a different story with Royal Enfield's unique structure.

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In 2014, Royal Enfield sold 3 lakh plus bikes, overtaking Harley Davidson's global sales of 2.67 lakh units.

In 2014, Royal Enfield sold 3 lakh plus bikes, overtaking Harley Davidson's global sales of 2.67 lakh units.
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The Indian motorcycle with British roots is clearly showing a remarkable comeback.

The Indian motorcycle with British roots is  clearly showing a remarkable comeback.
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Ten years ago, RE was just a trivial player in the domestic motorcycle market plagued by its 50-year-old weak iron cast engine.

Ten years ago, RE was just a trivial player in the domestic motorcycle market plagued by its 50-year-old weak iron cast engine.
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Harley Davidson has certainly pioneered most of the biker communities in the USA by building strategies like trips, clubs, etc.

Harley Davidson has certainly pioneered most of the biker communities in the USA by building strategies like trips, clubs, etc.
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But, Enfield was the first mover in India and has emotionally connected with a sizable chunk of the total target customers.

But, Enfield was the first mover in India and has emotionally connected with a sizable chunk of the total target customers.
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On one hand where, Harley Davidson's worldwide numbers grew by 3%, Royal Enfield grew by spectacular 70%.

On one hand where, Harley Davidson's worldwide numbers grew by 3%, Royal Enfield grew by spectacular 70%.

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Royal Enfield now wants to build a strong presence in the Western Europe and the US while staying secure in the domestic bike market.

Royal Enfield now wants to build a strong presence in the Western Europe and the US while staying secure in the domestic bike market.
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After reviving its portfolio and impressing the world with its contemporary models, such as, the Classic, the new Thunderbird, and the Continental GT, Royal Enfield is certainly back with a bang!

After reviving its portfolio and impressing the world with its contemporary models, such as, the Classic, the new Thunderbird, and the Continental GT, Royal Enfield is certainly back with a bang!
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While, RE's most expensive model costs around two lakhs, Harley's cheapest model starts from around five lakhs! (all figures are in INR)

While, RE's most expensive model costs around two lakhs, Harley's cheapest model starts from around five lakhs! (all figures are in INR)
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Royal Enfield Classic Chrome 500 looks smashingly gorgeous here.

Royal Enfield Classic Chrome 500 looks smashingly gorgeous here.
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Owned by the Rs 1,758 crore Eicher Motors and run by MD & CEO Siddhartha Lal, Royal Enfield wants to break all the records and set even bigger milestones.

Owned by the Rs 1,758 crore Eicher Motors and run by MD & CEO Siddhartha Lal, Royal Enfield wants to break all the records and set even bigger milestones.
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Spend a day with this beauty and you will fall in love with it.

Spend a day with this beauty and you will fall in love with it.
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Share this story with your friends and family and let them know that Royal Enfield is utterly irresistible!

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