Another year has gone by, and it was definitely a wild ride. Even though there were a lot of bad things that happened in 2016, there are still great things worth remembering. Recently, the YouTube Ads Leaderboard announced its most popular Indian ads for the first half of 2016.
The most-watched Indian ads of 2016 have garnered an outstanding 4 lakh hours from viewers. Likewise, it was interesting to note that more than 60 percent of the ads were viewed on mobile. And this isn't just determined by the number of views. The list was made by combining various factors such as organic views, promoted views, and viewer retention.
These ads have proven that people are willing to watch an ad if they are interesting enough. Check them out below!
Bajaj Auto unveiled their Bajaj V motorcycle in stunning fashion. The beginning of this advertisement began by talking about the legacy of the INS Vikrant aircraft carrier. The INS Vikrant was no longer needed, but Bajaj Auto knew that it could still serve a new purpose. And this is how the Bajaj V motorcycle was conceived. It wasn't just any other new motorcycle since its materials came right out of the legendary aircraft carrier.
Amazon India wanted their costumers to know that they are trustworthy. In this ad, they revealed the variety of products people can order. Whether it was a ring or a picture frame, Amazon India is the place to go. And if they don't like the genuine products, they can still ask for a refund or replacement.
Makemytrip Inc. hoped to show just how their app can be useful for travelers looking for a nice place to stay during their business or family trips. And with this 46-second ad, they succeeded. Instead of having to constantly ask other people, an individual could simply go to the MakeMyTrip travel website.
Royal Challenge Sports Drink unleashed their great new anthem through this beautiful advertisement. It portrayed both the rural and urban communities of India as everyone was united in rooting for the success of Virat Kohli and MS Dhoni. The music was solemn at first before rightfully gaining momentum to give off an inspiring tone.
Hitachi wanted to show off their iClean Plus technology in a cool manner. To do this, they decided to ask Badshah make a terrific track for them. The setting was in a recording studio, where Badshah, his peers, and two lovely backup singers sang and danced to the track. Needless to say, this was a fascinating combination of energetic music and cooling appliances.
There was already a Mauka Mauka ad in 2015, and the 2016 version was just as popular. This time, a dedicated Pakistan supporter and his son were hoping that Pakistan's national cricket team member Shahid Afridi would lead the group to victory. Sadly, Pakistan once again lost to India by six wickets.
We all know that Coca-Cola makes some of the best advertisements out there. This time, they had Sidharth Malhotra entering a supermarket to grab a cold bottle of Coca-Cola. Unsurprisingly, the female cashier notices him, and they share a brief yet wondrous moment, thanks to Coca-Cola. What made this quite hilarious was when the cashier felt refreshed after using a fan and staring at Sidharth Malhotra.
In this short but hilarious collection of Pepsi advertisements, the carbonated soft drink company advertised that their bottles contain SMS codes. If you're lucky, these SMS codes take you to Australia, Miami, Las Vegas, Paris, and Ibiza. You could even win a Ducati motorcycle and a Bose sound system.
In this heartfelt Ariel ad, gender roles are explored. Back then, women were the ones who stayed at home and took care of the kids, but times have changed. How can we better understand and appreciate women in the modern age? Ariel wanted its customers to think about this.
It is one of the odd entry on this list, but it isn't unexpected also. Samsung is one of the biggest smartphone manufacturers out there, and their product releases are only dominated by those of Apple. Too bad that Samsung had a bad year with its exploding phones.
Which ad is your favourite?