2017 is just round the corner and we want you all to be equipped and prepared well for it. Be it social media or your presence online, we want the best for you. This is gonna be an informative piece for you. Do not forget to take some insightful inputs from this. We present to you the latest updates for the social media platforms such as Instagram, Facebook, Snapchat and many more.
WittyFeed wants its readers to be well prepared for the changes that the social media is to undergo in 2017. Read on discover the new attributes.
Facebook has brought the interactive features of live video streaming and 360 content. There is also an immense emphasis on the Messenger and inculcation of AI.
This has facilitated the internal communication of organisations and has given a tough competition to the likes of Slack.
It wants its users to be aware of fake news and help Facebook identify it and to alert them before they share it.
With the advent of innumerable chatting apps, Facebook wants its Messenger to be the best. It wants to incorporate games, shopping, payments and unhindered communication, for its users. A six-screen group video chat has been implemented so that users can virtually enjoy with their buddies. Also, some filters of the kind provided by Snapchat, have been added.
This is a picture of how Guardian used Messenger. Also, Facebook looks forward to turning comment threads into Messenger like group chats, for the posts that experience lengthy discussions. BuzzFeed, Time Inc and Nordstrom have also used Messenger for last-minute gifts for this month.
In 2017, each one of us will be able to make our own Live 360 video, which the company has already tested with National Geographic. Also, the feature of Live Audio enables us to broadcast voice recordings and post audio-only content on our news feed. Companies such as BBC World Service and HarperCollins have been roped in for the experimentation. Exploration in the Original Video area is also being done.
At the time of launch, its main focus was photo sharing, but now, following the footsteps of its parent company, Insta is engaging itself in pretty everything, ranging from live video to shoppable content and Instasnaps (inspired by Snapchat). It has experienced a whopping hike in the number of users in just a month, from 500 million to 600 million, may be due to the algorithmic feed deployed this year.
Just like Snapchat, Instagram also allows its users to overlay stickers on top of their photos and videos. Now, you can also like someone's comment or completely disable comments on your post.
Snapchat has produced its own wearables and has partnered with companies to produce original content such as TV shows. Also, a spinoff of The Bachelor has been done on it.
1. Spectacles: They are sunglasses that take 10-second videos from the POV of the viewer.
2. Group Chat: The wait is finally over, finally upto 16 people can chat at once.
3. Removal of Stories Autoplay: The stories will not play automatically. This is not a good news for the publishers and the brands, because it means less overall views. But, an indication to the intentional view on the content.
This year only, Twitter has changed its category on the Apple Store, from social networking to news. Twitter is looking forward to incorporating Live Streaming, by using Periscope's software. It has also started integrating search results by relevance so that users get what they want quickly. Thus, increase the engagement.
Others such as YouTube, Reddit, Tumblr haven't brought in major features as yet. But, we will surely miss Vine and Meerkat.
WittyFeed wishes you a socially active 2017! Enjoy! Have a Happy New Year!