Pink! The color represents girl power, passion and the color that is more than just a pretty shade.
It is no more curbed only to dresses and beautifiers, it has also painted the auto-rickshaws of Mumbai for a very beautiful reason.
Yes! The news we are listening from the past few months is now live.
These empowered striking auto rides have shaken the Monday Blues off to a more exciting start of the day for Mumbaikars.
Check what's more surprising in this pink colored gift box!
Behind the wheels are 548 strong and determined women who got the three-wheeler license from the Maharashtra Transport Department.
The outlines are not limited to the business capital of the country. Apart from the 465 women in the Mumbai Metropolitan region, it also ranges to 83 women from other parts of the state.
Extras: The name of the permits were announced through the autorickshaw permit lottery held on September 2016.
The aim behind painting these autos pink is to provide jobs to women and also to protect women straphangers from sexual harassment.
According to Mumbai Metropolitan Region Transport Authority, the autorickshaw can only carry women and their families, but there is no rule corresponding carrying male riders.
Shobha Halmukh, one of the autorickshaw driver, said, "I stay with my parents and always wanted to be self-employed. Being an auto driver will help to travel places and provide a sense of security to women."
Mumbai is not the first Indian town to begin the pink auto initiative; Ranchi has already implemented the model in 2013, post the sinful Delhi gang-rape incident. Unfortunately, Ranchi had to shut down the service in 2015 due to the permit issues.
Kerela introduced the first 24*7 She-Taxi promising to provide commuters with the firm and swift ride. The success has now taken to another height as Kerela is now preparing to have its first She-Bus, run by women for the ease of female passengers.
After several complaints of sexual harassment from women commuters, Gurgaon, Orissa, Bhubaneshwar, and Cuttack also initiated the pink auto service.
Well, this news has met with great enthusiasm and positive anticipation, empowering the women work. Wishing the best to this initiative and hoping for its success.