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IN Travel & Adventure ON 16 Nov, 2016
Flying is the most preferred travel option today and why not, the airfare has dropped down considerably to make flying affordable for most of us. Though the cramped seats and toilets do pose some discomfort for frequent flyers, flying is still preferred to rail or road journey as it saves time.
As everything has its set of pros and cons, so does air travel. As soon as you step inside the airport, you instantly feel like a borderline felon with all the security cameras and technology staring and poking you; did I mention the uniformed security personnel who brutally open your bags and start searching for any innocent food item and other stuff that may have decided to give you company? Talking about food, the biggest woe inside the gorgeous airports is the sky-high prices of food and goods. What is the reason behind those exorbitant prices charged for everything inside the airports?
Let's uncover and try to reason the "airport inflation"...
Almost all of us have some time in our life bought some food item or a random stuff from the airport. And it goes without saying that it has burnt a little hole in our pockets.
The price charged for anything at the airport retail outlets or food joints is almost three to four times the price charged at regular shops in the city.
This elevated pricing practice inside the airport joints leaves us wondering and upset at the same time. Though we do not have handy tricks that can help you to use your money efficiently once inside the airport, we can definitely upgrade your knowledge by sharing the reasons behind such sky-high prices.
For starters, you should know that the operational costs at the airports are higher than their regular counterparts. The difference in the cost is hence transferred to the customers in the best interest of the businessmen.
The high-security zones inside the airports do not allow you to get your food and beverages past the security checkpoint. This leaves the passengers (waiting to board) with no option but to grab something from the food joints in order to quench their thirst and calm down their hunger pangs. However, the airports have limited resources and often the demand supersedes their supply, making them apply the simple logic of "high demand, low supply = high prices".
Airport retail outlets and food joints enjoy lesser competition as compared to the ones in the city. With no competition around and slim chances of new entrants in this business inside the airports, the retailers enjoy their say in the pricing.
The restaurants and shops at the airports have limited space and hence depend on external warehouses. The deliveries from these warehouses to the airport is done during off-peak hours to avoid traffic. Moreover, the deliveries are done in small packaging solutions as they need to go through security screening at the airports.
All this raises the time and cost involved in getting the items inside the airports. Needless to add, these costs are transferred to the customers in the form of inflated prices.
Once people have checked in, there is no way they can go back unless an emergency situation arises. The retailers inside the airport are aware of this constraint and are sure that people will buy food from them (when hungry), irrespective of the high rates.
Airport authorities demand awfully high rent for retail spaces inside the airports. Hence, it becomes mandatory for the retailers to hike their prices for a profitable execution.
Next time you are flying somewhere, make sure you have your stomach full and all necessary items stacked up before stepping inside the airport. That's the best alternative to burning holes in your pockets!
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