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IN Desi ON 26 Oct, 2016
Unlike the usual trend that the movies and serials followed in the twentieth century, this lady played a different trick. She emphasised the dominance of women in the society and focussed on making them as the 'superhero' of the house. For more than a decade, every housewife was under this lady's burly sway, as she was the one who drastically changed the portrayal of women by telecasting her larger than life family dramas. The sorcery that her classic family dramas and daily soaps created, revolutionized the Indian television Industry. Yes, I am talking about none other than 'The Soap Queen- Ekta Kapoor.' From her first show, 'Kanyadaan' to 'Koshish-Ek Aasha', 'Kyuki Saas Bhi Kabhi Bahu Thi', 'Kahaani Ghar Ghar Kii', 'Kahin To Hoga', 'Kasautii Zindagi Kii', 'Kavyanjali', 'Kasturi' etc, etc, etc in the 2000's to her recent show 'Kumkum Bhagya',one thing is common in all her serials- the alphabet 'K'. But, have you ever wondered why is this alphabet so important to her?
Read on to unveil this mystery.
At the beginning of the twentieth century, Balaji Telefilms, owned by the veteran actor, Jeetendra, was one of the very famous production houses making quality television. But, yet no such exemplar would not only help Balaji in setting up a benchmark but also distinguish it from the other production houses.
The first move to establish supremacy in the world of Indian television by the production house and its heir, Ekta Kapoor. The show was a huge success as prominent characters played by Kirron Kher and Jayati Bhatia were very relatable to the viewers, especially the housewives. This was the beginning of the charm that Ekta was about to create in the daily lives of common people.
Just a few months after Kanyadan went on air, Ekta launched yet another different concept titled 'Koshish- Ek Aashaa'. Sandhya Mridul and Varun Badola starred this serial was a huge success in Ekta's laps as it portrayed the struggle of a woman who manages to tackle her mentally challenged husband. It appealed the viewers' heart and made Balaji an unbeatable competitor.
'K' then found a substantial place in every serial of the production house. The alphabet 'K' used to emerge as the brand identity of her shows that revolved around the concept of big Indian joint families.
Certainly not! Many of the 'K-serials' didn't find a proper place in the room and were pulled off air very soon. 'Kahani Terrii Merrii', 'Kuchh Jhuki Palkain' were some of the poor rated Ekta Kapoor shows.
'Krishna Cottage', 'Kya Kool Hain Hum' and many other movies were released by the house to set a mark in the Hindi Cinema, but unfortunately, it didn't result as it was expected.
The use of the letter 'K' was predicted to be some of her insane belief in superstitions or astrology by the other competitors of the television world, but what appealed them as some stupid belief was actually Ekta's brilliant game plan strategy that established Balaji Telefilms and Ekta Kapoor in the industry. But, the pivotal role that 'K' played in setting her different from others in the race was now beginning to lose its importance.
It is believed that Ekta would ask the very famous astrologer, Sanjay Jumaani to approve the titles of her daily soaps and movies but, after eight long years, the alphabet was losing its magic. Ekta realized that her fortune that began in those eight years was not going to last forever. Thus, from a cosmological point of view, 'K' would not promise further endeavors for her.
The first daily soap that broke the magic of 'K' was 'Bandini' on Imagine tv which was a success at her prior failed attempts. And then, she created the same magic in keeping the audience abide with many other benchmark serials like 'Pavitra Rishta', 'Bade Achhe Lagte Hain'. These serials again established Ekta in the industry.
As the 'K' factor didn't vanish completely from her mind and heart, she recreated the magic of the alphabet 'K' with her very famous still running show on the television- 'Kumkum Bhagya'. The 'Queen of Daily Soaps' now believes in moving on with the recent trends and believes in experimenting.
Is this her new belief or it is the time to relive the 'K' magic again?
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