The Christian group backed off later.
H&M is a Swedish multinational clothing retail company that recently launched a new campaign for its Autumn 2016 collection. The ad features bold, badass, liberated and free-willed woman with a new version of the song 'She's a Lady' in the background.
But the transgender model in H&M was attacked for her sexuality by One Million Moms. The transgender model is actually straight and a world-renowned celebrity. Read on for the full story.
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This organization not only promotes fundamentalist Christian values but also condemns same-sex marriage, pornography and abortion.
On the basis of homosexual agenda, One Million Moms has boycotted Archie comics, cracker brand Honey Maid, Star Wars-themed soup, Urban Outfitters, the Disney Channel, Target, The New Normal, Jennifer Lopez, TV show Impastor, J.C. Penney and Glee.
The fashion chain has released its latest autumn collection 'She's a Lady' ad this week.
One Million Moms representative explained, "1MM is not sure of H&M clothing company's thought process behind their new television ad, but if they are attempting to offend customers and families, they have succeeded."
Group member further said, "H&M's newest 'She's A Lady' commercial includes what appears to be a man dressed as a woman in one segment, another woman wearing skimpy lingerie, and ends with two teenage girls kissing while underwater."
The Christian group further stated, "H&M Marketing Team may have thought this type of advertising was politically correct, but not only is it disgusting and confusing for children, it is pushing the LBGT agenda. Let H&M know their new ad is irresponsible."
The group feels that the disgusting commercial must be pulled out for the sake of children.
JoeMyGod claimed that the 'man dressed as a woman' in the ad is actually female Champion Muay Thai Boxer Fatima Pinto.
However, the ad also features a transgender model but One Million Moms failed to notice her.
H&M received threats from the infamous Christian group after the release of its ad. The ad features different type of ladies in vivid clothing. You'll surely fall in love with the new autumn collection of H&M.