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IN Desi ON 27 Oct, 2016
India with a population of 1.2 billion happens to be the second most populated country in the world (next to China, of course). Indians are identified by their rich cultural heritage and diversity. It is said of India that the language that the people speak changes every few miles. Another aspect that defines the Indian nation is the ethnic plurality. Amidst this plurality is the cultural fabric that unites the nation. An important part of the Indian culture is festivities. Celebrations come naturally to the Indians. There is a ritual or a festivity associated with almost every occasion. Hinduism is the major religion associated with India. And, perhaps, the great festival associated with Hinduism is Diwali.
Come to think of Diwali, the first thing that comes to mind is shopping. Traditionally, it has been about buying gifts for one's family members and close friends. But the corporate culture has transformed the occasion into a shopping carnival. The credit for this must go to the marketers. Actually, the underlying idea behind this tradition of exchanging gifts is to strengthen the bond of love, affection and appreciation for one's near and dear ones. It is a basically a good way of conveying one's respect, good wishes, blessings, and appreciation to the people who matter. Moreover, Diwali being a religious festival, the notion of sending gifts also symbolizes one's prayers for the well being of the concerned person.
Today, Diwali has become to India what Christmas is to the West. The best offers for buying good and merchandize usually come around the Diwali season. The leading manufacturers/suppliers launch their new products and announce attractive discounts to woo the potential customers. As a result, the tradition of gift exchange is no longer limited to one's friend and family circles. These days it is common for people to buy gifts for their neighbors, colleagues, business associated, and even acquaintances. Students buy gifts for their teachers and vice versa. Although, giving away Diwali gifts for office staff is not new, there is this cool trend of customized corporate Diwali gifts for employees that's fast catching up. In other words, instead of ordering the same corporate Diwali gifts for employees, employers today are quite keen on giving the gifts a personal touch.
When we speak of customized Diwali gifts, the employers are not merely interested in giving the gifts a personal touch but they are also concerned about giving the right gift to the right person. After all, different employees have different worth for an organization. The employees who are more valuable to an employer must, of course get a Diwali gift that carries greater value than a gift given to an employee with lesser worth. Going by this an organization must procure a wide array of gifts for its employees, keeping various factors in mind. Usually, the onus is on company's the HR department to procure the right gift for the right employee. They may even brainstorm for corporate Diwali gift ideas, if need be. The logistics concerning Diwali gifts for employees with price/budget are usually well planned in advance to avoid any last-minute hassles.
In order to better understand this tradition of gift exchange on Diwali, let's try and retrace the historical background associated with the grand occasion. Diwali basically signifies the triumph of virtue over vice. The festival is celebrated to commemorate Lord Rama's return to Ayodhya after 14 years of exile during which the Lord defeated many a demon including the mighty Ravana who had kidnapped Rama's wife Sita.
It is said that the people of Ayodhya had welcomed their beloved son by decorating the entire city with glittering diyas. The festival thus is closely associated with lighting. The festival of Diwali is also associated with the tradition of making colorful Rangolis-an ancient art-form that involves making coloring patterns by using various items such as flower petals, sand, rice, turmeric, vermilion, and flour.
Diwali is also associated with sweets, fire crackers, and gifts. Speaking of gifts, the tradition can be traced back to the ancient times when the Indian families were mostly dependent on farming and cattle. In those days the people usually reserved a portion of their farm produce for Diwali gifts. Home-made sweets and decorative items also doubled up as gifts. Although, these gifts were not too fancy or expensive, they did serve as token of love and blessings.
Over the centuries, this tradition of giving Diwali gifts to the near and dear ones passed from one generation to the other. Today, thanks to the modernization and the emergence of corporate culture, the gift exchange is not simple anymore.
The tradition has attained new heights in the recent times. There is a social obligation to exchange gifts with family, friends, colleagues, neighbors, clients and associates on the occasion of Diwali. Cheap or inexpensive gifts no longer make do, for it is not merely about feelings and emotions, anymore. The Diwali gifts of today need to be chosen keeping in mind the kind of relationship one shares with the recipient. The more important a relationship the more expensive and valuable should be the gift. There are wide arrays of gifts from which one can choose. They come in all kinds of price brackets, ranging from not so expensive to exorbitantly expensive.
Among the most traditional gifts are Lakshmi & Ganesh coins, puja thalis, and idols made of gold and silver. Then there are other popular options such as desi sweets, chocolates, dry fruits, or special Diwali gift boxes that come with fancy packing. People are also known to exchange jewelry, wrist watches, electronic items, artifacts, and other valuable items on the auspicious occasion of Diwali.
Keeping the spirit of Diwali in mind, various cool ideas for corporate Diwali gifts for employees have been embedded along with this article for your consideration. You may choose to try one or more of them, if you like, or look out for other ones on the Internet.
You may also like: 12 Best Rangoli Designs For Diwali
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