Terry Virts, the commander of the International Space Station that orbits the earth often goes out of the land for long periods of time. At such times, like every other daughter, even her daughter misses him. At one such time, she wanted her dad to know that she missed him. She just wanted to say "Steph ♥'s you!" to her dad.
The message was simple. The process was not. It was magnificent. Hyundai decided to pull an incredible marketing stunt while delivering the girl's message. A fleet of 11 Genesis Luxury Sedans that was Hyundai's latest model was brought into the picture. Their tires were fitted with studs. The drivers used custom designed maps programmed into their GPS systems.