Playing with blood to raise awareness!
There are a million ways to promote veganism but this way to reduce animal suffering is clearly raging. It stunned me with the use of hot irons, turning up the heat and making people realise the pain of slaughtering animals for meat. A rich vegan diet ain't harming, right?
Activists in France known by the 269 Life France group took over the initiative to promote veganism with red hot iron highlighting what animal abuse feels like. The video highlights a 'no limits' approach to promoting a strictly vegetarian diet and shows how far the activists can go.
Images via 269 Life France
The group wishes to highlight the cruelty involved in the butchery industry and change the perception of the people who put butter seared corpses in their mouth.