The population of India sure admires its celebrities like an ideal. From their past to their present, their style to their hairdo, from their voice to their walk, we feel inspired by every aspect of their lifestyle. Indeed, Bollywood celebrities set our goals when it comes to fashion sense. Whatever they wear becomes a buzz from the very next day. From going on a date to attending a wedding, the attire we decide to carry is inspired by the stars. But have you ever wondered what really happens to the costume that they wear? What happens to the dresses that have possibly inspired the entire generation of a country?
Of course, some popular ones are auctioned off, but what happens with the remaining ones? Are they reused or stacked and thrown later? Even I was shocked when I got to know about it, and I am pretty sure so would you.
When it comes to reusing, not every production house believes in this rule. But yes, many of them store the clothes for future use.
Sometimes, when a very high-end designer is hired for any particular movie, they usually take back the clothes designed by them. When celebrity designer like Manish Malhotra or Nikhil Thampi designs any outfit, it tends to be the perfect one. If you remember Anushka Sharma's emerald green gown which she wore in the movie 'Bombay Velvet', the designers took the gown back with them.
Clothes are stored in trunks and later mix matched and used in other movies for extras.
Most of those iconic dresses are stored in petis, usually only to be forgotten. Often, these dresses are mixed and matched to be used by the junior artists in the upcoming projects.
If sources are to be believed, then some of the costumes are unstitched and used for the same production house.
But this is done with utmost care and requires a lot of creativity to design the new one so that the audience never notice they have seen the outfit before.
Though, not all apparels end up in the petis. At times, some of the outfits are either given to the actors of the movie or other cast members as a souvenir.
Remember the outfit worn by Aishwarya Rai Bachchan and Rajinikanth in the movie Robot? The outfit became so iconic that it took the fashion world by storm. It was later auctioned online to raise funds for an NGO.
Also, many times costumes are sold to thrift stores to raise fund for charity and church.
Some outfits are retained forever to cherish the role performed by the celebs.
I wish I could get any of these - not that I am planning to raid some of those 'petis' sometime! *wink wink*
Share this knowledge with your Bollywood-crazy friends.