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Why Do Some Olympic Athletes Hide Their Shoe Logo?

When I first heard about this, I was like, "What the frek?" Why would anyone pay for Nike shoes and then hide the logo? I was unable to digest this fact until I came across the reason.

As you know, shoes are the most crucial piece of gear for any athlete. And, most of the times athletes are provided financial footing from big brands like Nike to show off their brand at world events like Olympics.

But some athletes don't want to show the logo of their shoe brand to the world, or they're prohibited from doing so from their footwear sponsors if they wear competing brands.

Move on to next page to read about the curious case of Jeremy Taiwo, a decathlete from Seattle.

Recommended Story: Ever Wondered Why Do Olympic Athletes Put Weird Tape On Their Body?

Why Do Some Olympic Athletes Hide Their Shoe Logo?

Why Do Some Olympic Athletes Hide Their Shoe Logo?

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Jeremy Taiwo is a decathlete; his shoe sponsor is Brooks, but the company doesn't make the shoes designed for throwing and jumping events.

Jeremy Taiwo is a decathlete; his shoe sponsor is Brooks, but the company doesn't make the shoes designed for throwing and jumping events.

So, he plans to wear shoes made by Nike, Adidas, and Asics. But he must cover the logos of these competing brands.

So, he plans to wear shoes made by Nike, Adidas, and Asics. But he must cover the logos of these competing brands.

Once the American pole vaulter, Brad Walker's sponsorship from Nike was withdrawn after he taped over the logo.

Once the American pole vaulter, Brad Walker's sponsorship from Nike was withdrawn after he taped over the logo.

Though he later posted on Facebook that he was only trying to, "hold together a shoe that shouldn't break down within 6 months."

The Canadian high jumper Derek Drouin did something even different in 2014.

The Canadian high jumper Derek Drouin did something even different in 2014.

He was allowed from Nike to wear shoes from different brands which were covered by flexible sleeves bearing the Nike logo.

You have no idea how much influence Nike has over all of USA Basketball.

You have no idea how much influence Nike has over all of USA Basketball.

Well, you can even protest by hiding the logo.

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