You must have seen a diverse range of food products from different brands kept in the aisles of supermarkets but the reality is quite different. There are only 10 companies that own all the food brands in the world.
80-20 is a thumb rule which states that 80% of outcomes can be attributed to 20% causes of the given event. This Pareto principle holds true for the condition of world's food market. 80% of the food market is full of products that belong to 10 famous brands which rule the world.
Scroll down to know the name of those biggies and the various reasons behind their dominance in the food market.
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Instead of shopping at supermarkets, buy the local food products at local farmers' markets. This will not only help in the emergence of new companies but will also keep you healthy as you'll skip buying soft drinks and highly processed foods.
According to Oxfam's report, "The world's largest food and beverage companies have a lot of power – but you have more. And because they're not using theirs enough to help poor communities or the planet, you can use yours to change the way they do business."
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