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IN Technology ON 29 Jul, 2016
Almost every product manufactured by Apple has an initial 'i' in its name. Yes, there lies a unique branding strategy in naming their products. However, this strategy has a hidden message for us all. Except for a few products and apps like, Macintosh, QuickTime, etc., what is the reason behind Apple's strategy in naming the products with an initial 'i?'
Let's find it out!
iMac was the first Apple product which started with 'i' which was launched in 1998. During the product launch of iMac, Steve Jobs told that 'i' refers to the Internet. Those were the early days of the Internet and iMac was aimed to provide faster access to the Internet. In his exact words, Jobs said: "iMac comes from the marriage of the excitement of the Internet with the simplicity of Macintosh."
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