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IN Technology ON 18 Jul, 2016
Facebook has been constantly trying to improve the experience of its users across all its flagship products in terms of speed and quality.
In its F8 Developer conference, the company announced that it would 'push news' into all its services in order to connect more people.
In order to do the same, it had introduced Instant Articles inside the Facebook's main app which helped in loading the news articles faster without the use of the mobile or inbuilt browser.
And now the social media giant is rolling out the same feature within its standalone chat app, Messenger. This means that you can easily and quickly read articles from within the Messenger app just like the flagship app.
Just as in the main app, Instant Articles within the Messenger app will be denoted by the lightning bolt icon at the top right corner of the link. Users just need to click on to the link and it will open within the chat app. What's more, the company claims that these links will open up 10 times faster than the usual ones!
The feature has been rolled out for the Android users and is available for all those publishers whose articles support it in the main app. However, company executive David Marcus told media that it would be out for iOS in a couple of weeks.
Although, it's not clear how the publishers are affected by this move from the company. Notably, Facebook had earlier announced its plans to reduce its emphasis on publisher's post in the news feed. But, the fact that Instant Articles are widely popular and Messenger has north of 900 million monthly users means that this should turn out to be a positive move.
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