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This Is How World's Ugliest Color Is Being Used To Save Lives

This Is How World's Ugliest Color Is Being Used To Save Lives
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As Oskar Schindler said:

"Whoever saves one life, saves the world entire."

I second this man. Today, I'll enlighten you about how the world's ugliest color is about to save so many lives. Pantone 448c – is considered the one. According to a study, this color would be used as a curb for all smokers.

Here's a list of reason and facts to enlighten you today, Read on.

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In France, from January 1st, 2017, tobacco dealers are to sell plain tobacco packaging. 

In France, from January 1st, 2017, tobacco dealers are to sell plain tobacco packaging. 

No logos or any indication corresponding to the brand.

Recommended for you: An Heart Touching Interaction With Tobacco Lovers.

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British authorities would sanction a law that would prohibit the use of bright colors on cigarette packets.

British authorities would sanction a law that would prohibit the use of bright colors on cigarette packets.
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Apparently, only one color would be allowed: Pantone 448 C - world's ugliest color.

This color is also known as 'opaque couche'.

This color is also known as 'opaque couche'.
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Bright colors would reduce the perception of danger. 

This color would disgust the potential cigarette buyers as...

This color would disgust the potential cigarette buyers as...
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... it is made from the amalgamation of brown, khaki and olive green colors.

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What does Pantene Company, creator of color has a say about this color?

What does Pantene Company, creator of color has a say about this color?
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"At the Pantone Color Institute, we believe that all colors are equal. The ugliest color does not exist as well as the most beautiful color. […] Pantone 448 is a color associated with deep, rich tones, these colors are used in the design of stylish leather or suede for manufacturing fashion accessories ."

Brighter the colors, more enticing it'll be for the smokers. 

Brighter the colors, more enticing it'll be for the smokers. 
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A study from the University of Stirling, UK, indicates that "the bright colors on cigarette packages reduce the perception of the dangerous nature of tobacco."

My fundamendalism says,"To get out clean, you need to get your hands dirty." That's why the use of world's ugliest color on cigarette packages should be encouraged. Try to understand the reference I quoted. I'm glad that you took out some time to read this story. 

Enlighten yourself and enlighten others. Whoever saves one life, saves the world entire.

Recommended for you: What an e-cigarette can do to you?

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