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IN Science & Technology ON 29 May, 2016
Did you ever pay attention to what the logos of these famous companies actually mean?
We see them every day-in our homes, on TV or out on the street. They're the famous logos of the brands we love and sometimes flaunt while owning them. These logos not only accurately represent the famous brands they're associated to but they also have become a part of our shared culture and status symbol.
Just behind every major corporate logo, they have a fascinating story behind it.
Most of us go through life thinking that the McDonald's logo is supposed to be the letter "M" for McDonald's. But the original golden arches were actually a part of the building design for the restaurant chain. That "M" shape also has a risqué hidden meaning it represents a pair of breasts, a symbol of nourishment for us mammals.
The Pepsi logo (the "Pepsi Globe") was originally created in the 1940s during World War II. The patriotic red, white and blue colors were chosen to show support to the troops overseas and were only printed on the bottle caps.
'The power of four,' each of these hoops represents the 4 founding companies of the Auto-Union Consortium way back in 1932: like DKW, Horch, Wanderer, and Audi.
Well, the Google logo has four primary colors in a row and then it's broken by a secondary color. This was entirely intentional. Google wanted to show that they don't play by the rules.
The 'V' stands for "volks" which means people in German and the 'W' stands for "wagon" which means car. It's the car for the people.
Upon first glance, what most people see in the logo Amazon has used since early 2000 is a smiling face, associating the brand with happiness and giving it a positive connotation.
Interesting fact- Letter "A" at the beginning of the word "Amazon" to the letter "Z" in the middle is to signify the audience that Amazon sells "everything from A to Z."
'Conquering the mountain,' Adidas has always been known for its simple three-stripe logo, the simplest form of which was first created in 1976. It represents the obstacles that people need to overcome.
The name Apple all comes down to a simple explanation-Steve Jobs liked the sound of it. The Apple logo represents the forbidden fruit from the "Tree of Knowledge" in the Biblical creation story of Adam and Eve.
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