Ever wondered why most of the time, models carry that neutral expression on their face? Why do they appear on the ramp in that angry-looking face?
There are many reasons behind models' neutral expression. Let me take you to the details.
In the mass market shoots, the aim is to look friendly to attract customers, but when it comes to high-end job's, it's about creating a mood, about ATTITUDE rather than attracting people. If the model is giving a neutral look, it is supposed to be enigmatic.
Fashion models show off clothes, not themselves. So, to prevent the face attracting more than clothes, they carry a neutral facial expression.
It is found that many peoples' noses become quite distorted in a photograph when they smile. So to prevent this, they give scowling expression.
Models who make their living by their appearance ensure not to distort their face. Over time, this leads to the breakdown of collagen and causes wrinkles.
If you're over expressive, there are very seldom chances that you will get good clicks. So models control their expressions to get good photographs.
All they are expected is to look confident on the ramp.
A smile conveys information about the status. It is surveyed that middle-class people tend to smile more than the elite class. Models show their status by giving disgust or angry look.
Once I read somewhere, "Models were fined if they smiled on ramp."
In an experiment conducted, it was revealed that models who promoted higher priced brands looked less happy than others.