Almost every one of us has whined about the difference in the burger displayed on the posters in McDonalds and the ones we get at the counter. Some of us even feel cheated, looking at the larger, crunchier and more filled up burger in the advertisements. The officials had been questioned a lot about the difference in the burgers they show in advertisements and the ones sold in the McD restaurants. They came up with a brilliant idea.
The fast-food giant made public their 'food styling' process they use in their adverts to show the burgers bigger and juicier. In it, they prepare their burgers with absolute precision for hours and take the perfect photos to attract foodies
In response to a customer's question, Bagozzi covers up the behind the scenes of the video photoshoot of a quarter pounder with a cheeseburger.
Ms. Bagozzi explains, "That burger [made in a normal McDonald's] was made in about a minute or so. The process we go through on the average shoot takes several hours."
"I think that it's important to note that all the ingredients are the exact same ingredients that we use in the restaurant. So it is the exact same patty, it's the exact same ketchup, mustard and onions, and same buns," she continues.
Bagozzi clears the size difference confusion: "The boxes that our burgers come in keep the sandwiches warm which creates a bit of a steam and it does make the bun contract. And the main difference is that we took all the ingredients that are normally hidden under the bun and we pulled them to the foreground so that you can see them."
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