Every girl gets fascinated towards chic-type dresses, one piece, and unique clothing these days and hence for the same, they try buying outfits that are offered by several retailers online over Facebook. But unlikely, the dresses end up with nothing close to what the pictures actually promise.
But what's the logic behind this? I mean what is the actual process? Well, many vague retailers steal unique images or patterns from the web and promote those clothes in an ultra-discounted form to women on social media like Facebook. It is been realized that many of the links belong to China's richest men.
Let's know what is actually going on.
The all companies are operating under a bunch of names like Zaful, SammyDress, DressLily, RoseGal, RoseWe and few others.
This e-commerce company has earned more than $200 million in sales in 2014 and acquired by the china's richest men.
This was how the dress promised to be (left) and the later the outcome came out to be like this as shown in right.
DressLily used prolific advertising mechanism with Facebook where network's loose policing and massive scale made it easy for the site to fool the customers.
Many of the sites delete negative comments and posts on their pages and in turn post bogus contact support information. If you click the ads you will realize that the sites even don't set off copyright infringement alarms either.
Few dresses smell so bad just like a dead pig or frog. It is often observed that the ads that preview 70 to 80% discount actually do not appear the same and when you click them, each of the suit's price counts to be $14.
The sites claim that the clothes straight from China and provoke consumers to buy the clothes after watching the stolen images of clothes and security certificates.
Pascale Rowe, a fashionista known as @MsBlingMiami had one of her photos on ModLily's Facebook page. The site edited her face and information and told that the yellow green dress she wore was of only $125.
She explained that it happened a lot with her and she could name 20 such instances involving Asian "Alibaba type" sellers.
A girl posted her image after wearing the dress that she bought from RoseGal and this was what she received.
This photo was uploaded with a negative review of FashionMia to PissedConsumer.com.
As they should keep a strict eye on who they let advertise on their page. Facebook tends to become complicit in accepting the amount from the sites. And, Facebook is exploring new ways to do so.