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IN Creative ON 27 Nov, 2014
The logo is the image embodying an organization. Whether you're cruising down the aisles of the grocery store, or speeding down the freeway, you're guaranteed to come across a few famous logos. Take one glance at any one of these logos and you instantly recognize the brand, but did you know there's sometimes a hidden message buried in them? It's surprising, but true.
So here is an interesting list of some products of smart advertising and sheer creativity...
This hidden logo exhibits one of the best and clever use of negative space. Notice how a plug and a cord is extended through the word "Electric.
Another logo that plays in representational symbols while relating heavily to the brand name is the Schizophrenic logo. Being a medical disorder that often depicts split personalities, the logo characterises this with simple shapes that depict a happy and sad face.
This is another logo which has a hidden reference. The letters TIT are two actually people enjoying Mexican food at a table.
At first glance the logo may look like a simple picture women's silhouette in a yoga pose, but if you take a second look at this image, you'll see how the negative space between her leg, hips and arm looks like Australia.
At first you just see the word VAIO, but look a little closer and you'll see that the first two letters represent an analog symbol and the last two letters are binary.
Look closely at the "o." Do you notice anything? It's actually the flag of Denmark. This wasn't always the original intention. Coca Cola discovered that part of its logo looks like the Danish flag, which has been named the happiest country on earth. Once they discovered that, they set up a media stunt in Denmark's biggest airport, where they welcome people with flags.
The logo represents the traditional shutter mechanism. The white space which the shutter encloses depicts a house (Casa), implying that it is meant for personal use. The pi stands for Pixels. In short, your personal pictures!!