Share this post

user icon

Live

People Reading

This story now

This Body Shaming Photoshoot Proves That Only Women Don't Look Great In Underwear

Why are there a lot many body-positive ad campaigns around women but men are still shown with six pack abs in those underwear ads? That has just changed. American Eagle's underwear brand Aerie has brought in a new range of underwears and the ad campaign has changed a few things.

Here is how. 

This Body Shaming Photoshoot Proves That Only Women Don't Look Great In Underwear

This Body Shaming Photoshoot Proves That Only Women Don't Look Great In Underwear

754 396
  in Lifestyle

These men are breaking the conventional look of male models.

These men are breaking the conventional look of male models.

In those regards, the campaign sure is groundbreaking.

In those regards, the campaign sure is groundbreaking.

This is Kelvin, who loves using his selfie stick.

This is Kelvin, who loves using his selfie stick.

And Devon who likes to shake and stir.

And Devon who likes to shake and stir.

Doug does Yoga.

Doug does Yoga.

And Matt takes out the trash.

And Matt takes out the trash.

When asked about the ads, American Eagle said

When asked about the ads, American Eagle said

"American Eagle Outfitters is letting guys know they are more than their messy man buns and deeper than six-pack abs. It's about loving yourself inside and out!"

This ad maybe a great help for men in many ways.

This ad maybe a great help for men in many ways.

Because according to a Canadian research, "Our findings support the assertion that men are more commonly becoming the targets of mass media images, resulting in more emphasis on the muscular ideal."

Here is the video

Share and comment with your views on the campaign.

Loved this? Spread it out then

comments Comment ()

Post as @guest useror
clear

clear
arrow_back

redo Pooja query_builder {{childComment.timeAgo}}

clear

clear
arrow_back

Be the first to comment on this story.

Report

close

Select you are Reporting

expand_more
  • +2351 Active user
Post as @guest useror

NSFW Content Ahead

To access this content, confirm your age by signing up.