You never know what moment can change your life forever. As it happens, for Taiwanese model Heidi Yeh, it wasn't a moment...it was a meme. The meme ruined her modelling career, crumbling it down to ashes and leaving nothing but small advertisements deal left for her. You heard it, right. Memes which entertain us and give us a good laugh actually tranformed life of a person for the worst.
Read out how life went upside down for her.
"Just because I'm a model, people can hurt me like this and I can't fight back. I just want to hide."
You might have also seen this advertisement featuring 3 children and an attractive couple which went viral on the global level. The faces of the children were digitally altered to contrast them from that of the parents.
Heidi Yeh explained that her agency and the international advertising agency J Walter Thompson was just for print and newspaper usage by only one clinic but that was so not the case. JWT allowed the usage of the image to another clinic, Simple Beauty along with posting it on JWT Facebook page.
Though, Yeh had never done any plastic surgery done, she became the center of rumors related to the same and many speculations were made about the same.
In the year 2012, a Chinese tabloid formulated a story surrounding the image in which a man in Heilongjiang sued his wife as she had plastic surgery done before they met and consequently their children were born looking nothing like her. The story was obviously fake.
Her boyfriend broke up with her because of the rumors, "People refused to believe that I had never had plastic surgery... After this, I only got small roles in advertisements."
She's struggling to get the image removed from the second website along with JWT. Moreover, she made it clear to during the press conference that she will sue JWT.
..hence, they can use it, modify it and edit in any way they want.