A photographer, Pax Jones, initiated a campaign on the Internet protesting against the color discrimination and also the beauty standards set by the society. He encouraged women to post their selfies with the hashtag #unfairandlovely on Instagram.
With the pictures, dusky colored ladies also shared the stories about society's unwanted remedial pieces of advice for whitening their color complexion; they were told how getting a light skin shade is mandatory to have a good and loving life partner. These women openly revealed about everything that was needed to be revealed.
Follow the story and see how the campaign shuts the entire community upon the matter of considering "fairness" as the most important beauty sign. Do not forget to mention your views on the act in the comment section below.
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