This story now
IN Science & Technology ON 05 Mar, 2016
Have you ever wondered why Apple has a distinct advertising with regards to iPhones? Well, aside from it being a revolutionary thing itself, and of its original smartphone features, there seems to have a pattern or trademark Steve Jobs and his then-followers-now-changemakers ensure are observable everytime.
Let's get this straight: Aren't you WTF-ed or being OCD-ed when you see '9:41 AM' as the time posted with every iPhone modelled in the ads? Yes? No? Really? Up to you.
Okay then, we'll do the job for you. Relax and find the reason.
What a beautiful iPhone 6 you have in there. It looks so elegant and durable. And the time? It's 9:41 AM
Was 9:41 AM Steve Job's birth date? Or maybe, it's the time when he first opened Apple to the world. Or maybe, it's the time when Steve Jobs thought of that 'eureka' moment that later puts iPhone's into reality? Let us stop guessing.
The idea of flashing the time 9:41 AM to every single iPhone ad is Jobs' brainchild. This trademark was born on 2007, due to Job's assumption that the official launch of iPhone at the 2007 Macworld Conference and Expo is at 9:41 AM.
He told his team dedicated to advertising iPhone to make the device's appearance cooler by putting the nearly exact time he thinks he'll hit for presenting the smartphone.
Jobs spoke the words "This is the day I've been looking forward to for two and a half years," leading to his proud iPhone introduction. Good thing, moment occurred on time, and Job's calculation was near perfect.
Senior Vice President of iPhone software Scott Forstall shared that the duration would roughly hit 40-41 minutes, and they wanted the audience to feel like the moment is timely and technologically accurate--and the company's perfectly intelligent--as when the audience compares the time from their clocks or watches with the time flashed on the screen. Voila! It's 41 minutes all-in-all, and 9:41 AM was really the time hit.
So it's just valid that Apple would love this time very much. No wonder if they've already patented 9:41 AM for all their advertisements. Right now, I know that it's a small story but it means a lot to Apple, and iPhone of course. Now, it's safe to assume that you know how this came about. Have a shining 9:41 AM to your iPhone's!
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