This story now
IN Science & Technology ON 19 Jul, 2016
Have you ever wondered why Apple has a distinct advertising with regards to iPhones? Well, aside from it being a revolutionary thing itself, and of its original smartphone features, there seems to have a pattern or trademark Steve Jobs and his then-followers-now-changemakers ensure that it's observable everytime.
Let's get this straight: aren't you WTF-ed or being OCD-ed when you see '9:41AM' as the time posted with iPhones modelled in the ads? Yes? No? Really? Up to you.
Okay then, we'll do the job for you. Relax and read why such event is happening. It is a good-to-know, you're time wouldn't be wasted, buddy.
What a beautiful iPhone 6 you have in there. It looks smooth, durable and respectable. And the time? It's 9:41AM
Was 9:41AM Steve Job's birth date? Or maybe, it's when he first opened Apple to the world. Or maybe, its the time when Steve Jobs thought of that 'eureka' moment that later puts iPhone's into reality? Let us stop guessing.
The idea of flashing the time 9:41AM to every single iPhone ad is Jobs' brainchild. This trademark was born on 2007, due to Job's assumption that the official launch of iPhone at the 2007 Macworld Conference and Expo is at 9:41AM.
He told his team dedicated on advertising iPhone's to make the device's appearance cooler by putting the nearly exact time he thinks he'll hit for presenting the smartphone.
Jobs spoke the words "This is the day I've been looking forward to for two and a half years", leading to his proud iPhone introduction. Good thing, moments occurred on time, and job's calculation was near perfect.
Senior Vice President of iPhone software Scott Forstall shared that the duration would roughly hit 40-41 minutes, and they wanted the audience to feel like the moment is timely and technologically accurate--and the company's perfectly intelligent--as when the audience compares the time from their clocks or watches with the time flashed in the screen. Voila! It's 41 minutes all-in-all, and 9:41AM was really the time hit.
So it's just valid that Apple would love this time very much. No wonder if they've already patented 9:41AM for all their advertisements. Right now, I know that its a small story but it means alot to Apple, and iPhone of course. Now, it's safe to assume that you know how this came about. Have a shining 9:41AM to your iPhone's!
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