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IN Photography ON 31 Jan, 2016
Romanian artist Mihaela Noroc, beauty cannot be defined by one country, culture or ethnicity. That's why she visits around the world for her Atlas of Beauty project, searching for images of beauty in different cultures and nations.
She said, "Now I can say that beauty is everywhere, and it's not a matter of cosmetics, money, race or social status, but more about being yourself."
She had moved to 37 countries, but since then, she's added eight more to her record, from the distant regions of the Amazonian rainforest to San Francisco, California.
Through her photography, she wants to capture that feeling of warmth and serenity which is so specific to women and comes to balance all the negativity we see in the media.
She thinks people should be aware of other cultures and beauty as it can teach us to be more liberal.
Roaming around the world with just her backpack and a camera, she spends everywhere from 30 seconds to an hour on each picture.
Noroc intentionally decided not to photograph across different age groups; the women in the pictures are thereby around the same age.
"The comparison has to be made using similar conditions," she said. She thinks beauty is not about age. It's more about being natural and sincere.
In 50 years, all females from all around the world will dress and act the same, that's what she thinks. And, she hopes that her project will remain a witness to era's cultures and traditions.
In her opinion, beauty means to keep alive your culture and your origins. To be candid, straightforward, real, selective, not particular fashion or skinny.
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