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Many superstars selfie act to display a new outfit or hairdo - yet a throng of celebrities have opted to pull a pout for a great cause.
Cara Delevingne has driven many actresses in becoming loose-handed with their lipstick to help support the #SmearForSmear drive as part of Cervical Cancer Prevention Week over the last seven days.
A 23-year-old supermodel was joined by Kara Tointon, Lacey Turner and Erin O'Connor in getting selfie for charity while also messing with their usually impeccable make-up.
Cara went make-up open beneath - a nod to her usual off-duty, laid-back look. In a bid to help the campaign reach a wider audience, the British beauty called Kendall Jenner and her sister Poppy to take part.
Turner's simple yet striking look - least make-up and a beanie cap, let her smirched lipstick to become the focal point of the glance.
Erin was scarcely recognisable in her selfie, as her alabaster skin radiated through with a shock of blood-red lipstick.
EastEnders star Patsy opted to break against the mould and use a nude-hued lipstick while not smudging the application at all - apparently fumbling the point of the campaign but still showing support.
Former TOWIE star Lauren Pope made a provocative statement in her sexy image - where she pulled down one side of her lip to provide a smudged look.