Emerson Spartz or 'The King of Clickbait' has literally taken the web world by storm. He currently owns two sites namely, Spartz Media and MuggleNet, a Harry Potter fansite, and both of them are doing exceptionally well in their respective fields. To your surprise, the 28-year old works along with his 50 in a small open office which is relocated to a warehouse. Clickbait basically means to attract a certain group of people to open up a certain webpage. The young prodigy has recently cracked a 25 million dollar deal. Read on to get to know more about the genius and his company.
His company basically predicts whether a story is worth publishing or not. Their job is to target the right audience with the right type of stories. They share stories which are trending across the globe.
His company helps other brands to focus on ROI of what they spend. They have developed powerful tracking devices which help them to track the return on various investments made by other brands and companies.
He recently made a deal with Tribune media for 25 million dollars. Tribune media is one of the best in their field. Emerson Spartz and his team would help Tribune media edit and test their high-quality content.
According to Spartz, old media is not popular now because they gave boring and old content whereas on the other hand new media works upon the wishes of the consumer. They publish stories which the consumers want to read.
Journalism which had a hidden message for the society is consistently on the decline. He believes that the main reason for this decline is the competition in today's world as these stories do not fetch enough money as the others do.
He likes to read a lot. He works his way through 3-4 books every week. Nowadays he is focusing more on non-fiction books as they help him with his work.
When asked about the current affairs, he told that he does not read or watch the news. He focuses more on other stuff which could help his company in a better way. He believes that they are a tech- company and do not need to know about current affairs as much.