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Australian Wine Company's Ad -"Taste The Bush" Is Banned For Being Sexist And Offensive

Premier Estates Wine, one of Australia's many wine producer company has played the game of cheap and women-objectifying promotion in their latest advertisement for red wine. In the ad, a woman strategically places a glass of wine in front of her crotch using the tagline "You can almost taste the bush." The Advertising Standards Authority (ASA) banned the Aussie winemakers' advertisement after received several complaints of the ad clearly referring to oral sex.

H/T : DailyMail  

Australian Wine Company's Ad -"Taste The Bush" Is Banned For Being Sexist And Offensive

Australian Wine Company's Ad -"Taste The Bush" Is Banned For Being Sexist And Offensive

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The ad starts with a brunette model praising the wine with a glass of red wine in her hand

The ad starts with a brunette model praising the wine with a glass of red wine in her hand

She says, "take this exquisite Aussie shiraz, a mere £5.99 a bottle". After taking a sip, she adds, "Mmm, Luscious, earthy, bursting with fruit and spice."

And then she puts the wine glass down - right in front of her crotch- INTENTIONALLY and says, "Australia practically jumps out of the glass - in fact, some say you can almost taste the bush."

And then she puts the wine glass down - right in front of her crotch- INTENTIONALLY and says, "Australia practically jumps out of the glass - in fact, some say you can almost taste the bush."

Then she looks away from the camera awkwardly, picks up her glass and walks away from the table. That is how you make sure the viewers *understand* what you wanted to convey.

Making it worse, the Twitter campaign showed a cropped photo of the same woman, only her torso and lower body and the red wine glass- right in front of her crotch with overlaid text reading 'I want to #TasteTheBush'.

Making it worse, the Twitter campaign showed a cropped photo of the same woman, only her torso and lower body and the red wine glass- right in front of her crotch with overlaid text reading 'I want to #TasteTheBush'.

People were outraged and the Advertising Standards Authority (ASA) started receiving complaints from people, calling the advertisement degrading and offensive. ASA banned the ad very soon with an explanation: "The ASA considered that most viewers would understand the claim 'some say you can almost taste the bush' to be a reference to oral sex, particularly given that it was accompanied with the image of the wine glass positioned directly in front of the woman's crotch. We considered that the ad presented the woman in a degrading manner, and concluded that it was likely to cause serious or widespread offence."

Here is the complete video of the advertisement.

The ad has been slammed as 'sexist' and 'degrading' on the social media. What a tasteless marketing strategy!

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