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IN People ON 13 Nov, 2015
Premier Estates Wine, one of Australia's many wine producer company has played the game of cheap and women-objectifying promotion in their latest advertisement for red wine. In the ad, a woman strategically places a glass of wine in front of her crotch using the tagline "You can almost taste the bush." The Advertising Standards Authority (ASA) banned the Aussie winemakers' advertisement after received several complaints of the ad clearly referring to oral sex.
H/T : DailyMail
She says, "take this exquisite Aussie shiraz, a mere £5.99 a bottle". After taking a sip, she adds, "Mmm, Luscious, earthy, bursting with fruit and spice."
Then she looks away from the camera awkwardly, picks up her glass and walks away from the table. That is how you make sure the viewers *understand* what you wanted to convey.
People were outraged and the Advertising Standards Authority (ASA) started receiving complaints from people, calling the advertisement degrading and offensive. ASA banned the ad very soon with an explanation: "The ASA considered that most viewers would understand the claim 'some say you can almost taste the bush' to be a reference to oral sex, particularly given that it was accompanied with the image of the wine glass positioned directly in front of the woman's crotch. We considered that the ad presented the woman in a degrading manner, and concluded that it was likely to cause serious or widespread offence."
The ad has been slammed as 'sexist' and 'degrading' on the social media. What a tasteless marketing strategy!
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