This story now
IN History & Culture ON 12 Nov, 2015
Do you dislike your contact lenses? Well, here's one more reason to be paranoid about them. Or may be not.
British Pathe has just rediscovered this rare video of a 1948 contact lens advertisement, touted as a new kind of glasses for people to wear. Indeed, contact lenses are common and safer nowadays, but back then, they were truly weird and genuinely cringeworthy at times.
The 1948 commercial shows a woman who is wearing contact lenses, but instead of describing it as such, the advertisement introduces it as a new kind of glasses that are unlike any other.
While contact lens today are pretty easy to use and remove, the ones used in the 1940's actually required the customers to have their eyes receive anesthetics.
Well, why should the woman need to have her eyes paralyzed? Because the optometrist will insert a suction cup directly on her eye to form a mold using some weird sort of goo. That's right. Back then, they would have required a mold of an eyeball.
Oh, we forgot to tell you, the contact lenses back in the 40's were actually thick. The lenses were made after a thick plastic is molded and ground and finally polished to perfection.
By the way, after the grueling process of making them, the thick contact lenses of the 1940's had to be removed after just six or eight hours.