Indian mobile Giant Micromax has joined their hands with Affle, a leading ‘Mobile Audience Intelligence and Analytics’ platform company. Accelerating its journey towards creating a holistic ecosystem, Micromax Informatics is the world’s 10th largest mobile brand entered into an exclusive data partnership with Affle to help deliver superior audience intelligence and blended native advertising solutions to over 60 million users in India. This will help in targeting the audience with proper ads. So basically, Affle will analyze the data and the activity of the user in an intelligent way to present the best possible and relatable ads to the customer. Doing this will improve the ROI for the marketers hence higher returns at lesser investment.
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