Human nature is a fascinating thing or probably, an exciting feeling for those of us humans. We find gratification amongst countless things. And most of them fuel us as we strive to live. It's necessary for one to feed on to something to perform any task. And a task of living a life, I don't know what's mightier than that. The concept of rewarding a person for their actions and deeds came into being due to the reason mentioned above. It is a gesture towards the recipient to acknowledge the fact that he has done or achieved something that is of significance. That we would want it to be repeated, if possible. The gesture also instils hope and determination amongst others to follow the lead.
So is the case in the world of media and entertainment, where artists are acknowledged for their fantastic work. And since this nation's seen a lot many of them, an award ceremony that exclusively caters to the music industry and independent arts was a thing missing on the entertainment awards radar. Thought by many as India's very own Grammy, Artist Aloud was initiated by Hungama Digital Media Entertainment Pvt. Ltd. six years ago.
We are using your cookies for better user experience We are using your cookies for better user experience.