Periods! Chums! That time of the month! Code red! Call it what you may, you just cannot understand what it feels like until and unless you're a girl who bleeds every month. Bleeds for 4, 5, 6 or even 7 days at a time. Every God damn month.
The cramps hurt, nausea sets in, mood swings take a toll and to top it all we are addressed with some really annoying remarks like, 'That time of the month?', 'Eat some chocolate', 'Mood swings, periods, eh?!'. Well, yes! we have periods and there is nothing about it that could or should make us feel ashamed about. It's not an embarrassment, it's something very natural. Something that makes us capable enough and gives us the power to bring a new life to this world.
Let's stop spreading this stigma, treating menstruation like a taboo and women like untouchables while they go through it.
Culture Machine, was set up in July 2013 by two like-minded entrepreneurs – Sameer Pitalwalla, former director of video and celebrity at Disney India, and Venkat Prasad, former product manager at YouTube. The company now has 350 channels in its network across categories including music, comedy, news, beauty, lifestyle and makeup.
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