Amul Butter Girl: Reliving The Journey Of India's Most Loved Ad Icon

Utterly ButterGIRLy Delicious! 

Remember the advertisement of 'Nirma'? How many times have you found yourself humming the tune of 'Hema Rekha Jaya Aur Sushma, Sabki Pasand Nirma,' which turns out to be the punchline of the brand since the inception? Let me quote another example, the ads of MDH always follow the same music with the ending line 'Asli Masale Sach Sach, MDH MDH' and same is the case with Surf Excel, 'Daag Ache Hain.'

However, there are some brands which do not produce many ads and still get the love of their customers. Tell me the last time you saw any advertisement of ParleG, or Britannia Bread, or Haldiram Namkeen? Maybe four years ago, or never, doesn't matter as they hardly go under any advertisement procedure.

It is not possible to ignore Amul Butter Girl in the big talks of marketing strategy. This cute school-going girl, adoring its red polka dotted dress is still in the hearts of Indians and literally, no celebrity or fancy face can replace her.